Standards: AI use

EQSIS Pulse is written with AI. This page explains what the AI does, what people at EQSIS do, and what the AI is not allowed to do. SEBI requires research analysts to tell clients how much they use AI tools, and makes the research analyst solely responsible for what those tools produce. Valarmurugan S, the SEBI Registered Research Analyst who publishes EQSIS Pulse under the trade name EQSIS Capital Market Research Firm, is responsible for everything it publishes, including the parts AI wrote.

What the AI does. AI models do most of the routine work of EQSIS Pulse: they look for developments worth explaining; collect facts, each with its source and time; write drafts in plain words, including the words of an EQSIS View from the settings an analyst chose; check every number against its source, the reading level and our compliance rules; choose charts and describe them for screen readers; suggest headlines and search descriptions; and suggest which readers may want an alert, within fixed limits.

What people do. EQSIS analysts review our stories as set out below. For now, apart from the daily editions and short factual items, EQSIS Pulse publishes only briefs and explainers, and any analysis of how an event affects a named listed company is sent back, as our editorial policy explains.

Briefs, explainers and the daily editions: an analyst reads and approves each one before it publishes.

A view on a share, a sector or an index as an investment, in an EQSIS View or on a page that says it carries EQSIS research: only an analyst cleared for research review can approve it. It carries full research disclosures and is kept as a research record for at least five years.

Short factual items with no view, such as a summary of an exchange filing or a data update, may publish after the automated checks alone. An analyst reviews a sample of them after they publish. These do not show "Reviewed by".

When an analyst sends us a note or gives a talk, AI may shape it into a story. The analyst's own words are marked as theirs, and the analyst approves the final version.

What the AI is not allowed to do. It may not tell readers to buy or sell, or give price targets, stop-losses or entry and exit levels; our checks block such text before it can publish. It may not publish a view on a share, a sector or an index as an investment without an analyst's approval. It does not propose, fill in or change an EQSIS View: an analyst sets its direction, time frame, strength of view and basis. It does not type numbers: our software takes each number from the sourced data, and a number that cannot be traced stops the story.

Labels. Every piece written with AI carries a "Written with AI" label that links to this page. "Reviewed by an EQSIS analyst" appears only when an analyst approved that exact version. Any illustration made with AI is labelled as such, and we never use one to look like a photo of a real event.

Mistakes. AI can get things wrong, and so can people. Our checks catch many errors, but not all. When we find a mistake, we correct it and say so on the page and on our Corrections page.