Marketing environment

[Vishnu varadhan]

<p style=”text-align: left;”>Activities are influenced by several factors inside and outside of a business firm.It comprises all those forces which have an impact on market and marketing efforts of the enterprize.</p>
<p style=”text-align: left;”>Statement formation:</p>
<p style=”text-align: left;”>Some of the elements  in marketing  environment  are within the control of a firm while other forces are beyond its control.</p>

[wesley]

Marketing environment is a marketing term and refers to factors and forces that affects a firm’s ability to build and maintain a successful relationship with customers.

It concerns the influences or variables of internal or external environment of the firm that controls marketing management’s capabilities to construct and preserve the flourishing relationship between the consumers.

[Nivedha Kannan]

Marketing environment refers to the factors that influence the firm’s ability to build and maintain successful relationships with customers. There are 3 levels in marketing environment

1. Micro environment

2. Macro environment and

3. Meso environment

[jagadeeshwaran]

An term marketing enviornment are made by the affect of controllable and uncontrollable and most positive and negative factors.

1.micro enviornment

2.macro enviornment

3.internal environment

[arul]

It is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers.

[Author]

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