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Bundling is a marketing strategy that joins product or service together in order to sell them as a single combined unit.Bundling allows the convenient purchase of several product and service from one company .the product and services are usually related but they can also consist of dissimilar products which appeal to one group of customers.
eg,if you have two insurance companies you can combine the policies in order to make payments easier and the costs can be reduced
It is the practice of marketing two or more product or service items in a single package with one price.
Eg- Mcdonalds use bundling strategy.
It is said that “This is more price-effective for the customers compared to buying each of the item individually. And obviously, the company would get more money by using this way”
The practice of joining related products together for the purpose of selling them as a single unit. Bundling has come to have a unique role in corporate finance.
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