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Term: Bundling Meaning: <span style=”color: #111111; font-family: sourcesanspro-regular-webfont, Helvetica, Arial, Verdana, sans-serif; font-size: 17px; line-height: 25.5px; -webkit-text-stroke-width: 0.15px;”>Bundling is a marketing strategy that joins products or services together in order to sell them as a single combined unit. Bundling allows the convenient purchase of several products and/or services from one company. The products and services are usually related, but they can also consist of dissimilar products which appeal to one group of customers.</span>
Bundling is a marketing strategy thatjoins products or services together in order to sell them as a single combined unit. Bundling allows the convenient purchase of several products and/or services from one company. The products and servicesare usually related, but they can also consist of dissimilar products which appeal to one group of customers
A marketing technique of offering two or more complementary goods or services together as a package deal. Bundled items are sold at a price attractively lower than the total of their individual selling prices.
Sentence Formation:
By bundling both premium television set top box and high speed internet, AirTel was able to maintain high sales in both the sectors.
In marketing, product bundling is offering several products for sale as one combined product. It is a common feature in many imperfectly competitive product markets.
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