what is mean by attack marketing ?

[Ajithkumar.V]

Definition: Frontal Attack
Frontal attack is one of the marketing strategies inspired by war tactics. Frontal attack involves a head on attack on the competitor by matching the competitor in all aspects – product, price, place promotion. For a frontal attack to be successful it is believed that the player should have more than three times the fire power of the opponent.

[lavanya]

Attack marketing is used by many marketing advertising, public relations & promotional event marketing agencies to promote popular worldwide brands & events.

[jeevithakomu]

Attack marketing is a form of marketing that incorporates a series of creative & strategic techniques  used to build & maintain public awareness surrounding a person , place , product or event.

Eg : in 2007 cartoon network hired a third party marketing firm to promote the new release of cartoon “Aquateen hunger force ” with a low budget attack marketing strategy.

[wesley]

* It is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product or an event.

* Also known as Guerilla marketing or Ambush marketing.

[Deepika Nautiyal]

Attack marketing is prominently used to promote small businesses as well as larger brands such as Nike, Coca-Cola, Disney, Mars etc.

[Author]

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