NICHE MARKET

[jagadeeshwaran]

An niche market is a very concentrated form of marketing.unlike some other form of marketing that target a broad range or large group of customers niche marketing involve targeting a very specific well defined a segment of market.

[Manikandan]

Niche marketing is a way for a new business to enter a market.it allows you to concentrate your time and resources narrowly to maximise your effectiveness in gaining a foothold in a market.

Niche market products typically aren’t affected by the price elasticity of demand,so they can be sold for a higher price without fear of lower price from competitors

[wesley]

Niche market is the subset of market on which a specific product is focused.

[arul]

It is the subset of the market on which a specific product is focused.

[jeevithakomu]

EG : There is a sales training expert in America who teaches financial planners how to generate referrals from customer at the close of the selling process . Therefore he specializes in one minor part of the sales process only.

[Author]

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