New product development

[Indhumathi v]

New product development is the complete process of bringing a new product in to a market.

[kalaivaniG]

• * appeal to new segment
• *diversify into new market
  * improve relation with distributors

[Deepika Nautiyal]

Process in NPD

1. Idea generation
2. Idea Screening
3. Concept Development and Testing
4. Marketing Strategy Development
5. Product Development
6. test marketing
7. Commercialization

[Jayalakshmi. j]

Its a series of step that includes the conceptualization, design,development and marketing of newly created or newly created or newly rebranded goods or service.

[Rajakumarimani]

The term new product development is normally used to the complete process of introducing  a new product in the market.here product can be in term of a tangible.product or an intangible service as well.

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