Viewing 5 posts - 1 through 5 (of 12 total)
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  • #35411
    JOHN
    Participant
    Rank: Level 5

    The Q Score or Q Rating is a measurement of the familiarity and appeal a particular brand has created with the consumers. Its a measurement of consumer familiarity combined with consumer response to a brand.

    It is not only for marketing, even celebrities, entertainment products and pubic relation industries can be rated with Q Scores. Companies arrive at this Q Scores by conducting wide array of household surveys and by gathering various information.

    Statement Formation:

    A rise in the Q Score of the brand, saw many advertising agencies contribute to the promotion of the product mix ventures of the company.

    #35491
    jeevithakomu
    Participant
    Rank: Level 4

    Q score is a measurement of appeal to a brand , company or a entertainment product   (EG : Television shows )used in the united states.

    #35509
    wesley
    Participant
    Rank: Level 5

    Q score/ Q rating/ Q factor is a recognized industry standard for measuring consumer appeal of brand personalities, characters and programs.

    Primarily used by the media for advertising and public relation maintenance.

    #35633
    Hemapriya
    Participant
    Rank: Level 4

    It is the measurement of the familiarity or an appeal of a brand, celebrity, ect., which is used in United states. The higher the Q score, the more highly regarded the item or person is among the group familiar with them. This can be primarily used by advertising, media, marketing, public relations, ets.,

    #35733
    Jayalakshmi. j
    Participant
    Rank: Level 4

    The Q score  is a measurement of the familiarity and appeal of a brand,celebrity, company or entertainment products

    Eg.

    Television show.

Viewing 5 posts - 1 through 5 (of 12 total)
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