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The perception of a corporation held by the public based on how it is portrayed through branding,public relations efforts,news media,stakeholders,employees,labour unions & consumer advocacy organizations.
corporate image are the manner in which a company its activities and its product or service are precived by outsiders
The perception of a corporation held by the public based on how it is portrayed through branding ,public relation efforts news media stakeholders ,employee,labor unions and consumer advocacy organisations.companies invest a substantial portion of marketing and advertising dollars to build and maintain a positive corporate image which is critical to their competitive standing.
It is the identity of the business that presents themselves to the public, such as customers and investors, etc..
The corporate image was once advertising jargon but is today a common phrase referring to a company reputation. The way an organisation is presented or perceived by its members and the public.
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