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Explanation;
Advertising is a corporate image ad is designed to primarily promote the enterprise and secondarily promote the product or service of the enterprise.
Eg.
The shop owner said to his manager to corporate image their products.
Several factors have contributed to the increasing importance of corporate image in recent years.
The way an organization is presented to or perceived by its members and the public.
Eg: They created a new corporate image advertising campaign.It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, ect., similar to the firm’s reputation or goodwill, it is the public perception of the firm rather than a reflection of its actual state or position.
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