Viewing 2 posts - 6 through 7 (of 7 total)
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  • #35959
    Nivedha Kannan
    Participant
    Rank: Level 5

    Attack marketing arises when firms that occupy second, third and lower ranks in the industry, attack the leader and other competitors in an aggressive bid for further market share and behave as Market Challengers.

    It is also known as Guerrilla marketing or ambush marketing.

    #36037
    Vishnu varadhan
    Participant
    Rank: Level 3
    • It involves making small intermittent attacks on different territories of the opponent.
    • These might include reflective price cuts intense promotional bursts and occasional legal actions.
Viewing 2 posts - 6 through 7 (of 7 total)
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