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Meaning:
Attack marketing is a form of Marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product or event. It is also called as guerrilla marketing or ambush marketing.
Sentence form:
The famous china branded mobile phone maker, used the ATTACK MARKETING strategy in the Indian market and became the nations 3rd largest supplier of mobile phones in on time.
guerrilla marketing is an advertising strategy that focuses on low cost unconventional marketing tactics that yield maximum results.
the original term was coined by jay contrad levinson in his 1984 book “guerrilla advertising“
Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific business. Attack marketing is used by many marketing, advertising, public relations and promotional events marketing agencies to promote popular worldwide brands and events.
an attack marketing was traditionally by the boot straped business and cheaper for advertising
It is also know as gurilla marketing.
Eg. Kadhi hotel, rock them restaurant. The set up of the restaurant are creative . The rock them has forest kinda interior design which attracts customer
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