Rural marketing

[jeevithakomu]

Rural marketing is a process which starts with a decision to produce a salable farm commodity & it involves all the aspects of market system & includes pre & post harvest operation.

EG : assembling , grading , storage , transportation etc.

[Vishnu varadhan]

• Rural marketing  is the function that managed all activities involved in the assessing, stimulating and converting the purchasing power of rural consumers into an effective demand for specified products and services.

[Shalini.s]

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.

 

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