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Rural marketing means the inflow of products into rural markets for production or consumption.
rural marketing is a process of promotion pricing and distribution on the specific goods and services and want to achive organitional objective
Rural marketing is now a two way marketing process.there is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.
In rural marketing there is inflow and out flow. Inflow of products into rural markets for production or consumption and outflow of products to urban areas.
The Rural Marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the company?s objective, as a whole.
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