Viewing 5 posts - 1 through 5 (of 13 total)
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  • #35259
    arul
    Participant
    Rank: Level 4

    It is a process of developing,pricing,promoting,and dirtributing rural specific good and services leading to desired exchange with rural customer to satisfy their needs and wants and also to acheive organisational objectives.

    statement formation:

    TATA companies is try to eshtablished the product in the villages using rural marketing.

    #36081
    lavanya
    Participant
    Rank: Level 4

    Rural marketing is an evolving concept and as a part of any economy , has untapped potential , marketers have realized the opportunity recently.

    #36115
    Hemapriya
    Participant
    Rank: Level 4

    * Rural marketing is a two way marketing process.

    * There is an inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.

    #36127
    Deepika Nautiyal
    Participant
    Rank: Level 5

    Rural Marketing is booming in India because of following reasons

    • Increasing Population of India
    • Rise in Rural Income
    • Government Rural Development Programs
    • Development of Transport and Communication Networks
    • Foreign Investments
    #36198
    Hari priya
    Participant
    Rank: Level 5

    Rural marketing is a two way marketing process

    • Urban to rural:-  It is a major part of rural marketing. It includes transaction of urban marketers who sell their goods and services in rural area pesticides, Fertilizers, FMCG products, etc.,
    • Rural to urban:- It basically falls under agricultural marketing. A rural procedure seeks to sell his produce in urban market like seeds, fruits, vegetables, etc.,
Viewing 5 posts - 1 through 5 (of 13 total)
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