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Tagged: content, creativity, promoting
It is a process of developing,pricing,promoting,and dirtributing rural specific good and services leading to desired exchange with rural customer to satisfy their needs and wants and also to acheive organisational objectives.
statement formation:
TATA companies is try to eshtablished the product in the villages using rural marketing.
Rural marketing is an evolving concept and as a part of any economy , has untapped potential , marketers have realized the opportunity recently.
* Rural marketing is a two way marketing process.
* There is an inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.
Rural Marketing is booming in India because of following reasons
Rural marketing is a two way marketing process
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