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It refers to the analysir of consumer response to theoretical prices in survey research,in general business,price analysis is the process of examining and evaluating a proposed price without evaluating its separate cost elements and proposed profit by fee
statement formation:
coco cola company using price anlysis diservised among its competitor.
Price analysis is the process of deciding asking price for a product or service is fair and reasonable,without examining the specific cost and profit calculations the vendor used in arriving at the price.
Example: 1. analysis of previous prices paid
2. Comparison of quotations or published price lists from multiple vendors.
* A process of deciding if the asking price for a product or services is fair and reasonable, without examining the specific cost and profit calculations the vendor used in arriving at the price.
* It is basically a process of comparing the price with known indicators of reasonableness.
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